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Meet the designer: George Boocock

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22.05.2022
 · 
2 min read

After graduating in the summer of 2021, George put all his efforts into generating a collection that would “go out with a bang”. He focussed all his efforts on generating a collection that was the best that it could possibly be, leaving a lasting impression on his audience and producing something that people can talk about.

Placing the client at the heart of his focus, George aims to get as much input as he can from his clients, ensuring that his pieces are tailored perfectly towards the individual and are completely unique, one-off items. With a speciality in womenswear, George works closely with each individual customer, creating something exclusive to that person; he does not favour the mass production of garments that are versatile and can be worn by a variety of different tastes. The spotlight on the self is a central, recurring theme surrounding George’s work as he aims to allow the wearer to really notice themself through their chosen garments, emphasising their best features and enabling them to potentially reach their higher self. He concentrates on ensuring that the item of clothing compliments the individual’s body type, personal look and style, arguing that we need to move away from “always looking at what’s next” and consequently focus more on ourselves.

The collection presented at the Student and Graduates Runway at the Malmaison Hotel, York, showcases his pieces from a previous collection, ‘Crystal Caverns’; each piece has been inspired by a different crystal, with an individual ambience, yet the garments all complement one another. He takes into consideration the appearance yet also the meanings attached to the crystal such as the uses and benefits; as a result, individual garments are designed and produced. A focal point of the work is the incorporation of using natural forms to create new pieces, heavily taking inspiration from the colours and shapes from natural resources. This thus helps trying to keep things as sustainable as possible. Another large inspiration behind George’s work is the flamboyancy of drag costumes and how each design is completely unique to the wearer. He says that he believes each of his pieces have a classy feel to them, each one being a ‘stand-out piece’ on their own.

In the near future, George aspires to break into the fashion industry, hopefully being taken on to gain experience working for someone in the industry, while simultaneously working on his own design work and business. George is currently fixated on producing an exciting new collection to release into the world.

Words by Molly Bramham

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